Red Lion. Eat Well and Do Good

100% of our post tax profits go to UK forces' charities

Charitable Giving

With your help we aim to raise £1m for UK Forces’ Charities in our first year.

View Help for Heroes page

Spectacular Redesign

Red Lion Foods have launched an exciting new livery for 2014

Eat Well

Check out this recipe for a delicious Family Lasagne.

View Recipes

Do Good

Red Lion have donated over 200 VIP SixNations tickets to Tickets for Troops.

View Full Article
Back to News



Soldiers, sailors and airmen and women, some fresh back from operations in Afghanistan, were hosted by Red Lion Foods at a special rugby event in Cardiff on Saturday, 2 February. Lunch was followed by a terrific match between Wales and Ireland in which 52 points and a handful of tries were scored.

Former Welsh Captains Jonathan Davies and Paul Thorburn, entertained everyone with amusing stories of their time as the stars of rugby. They also paid tribute to the fantastic work that members of our Armed Forces do in troubled places around the world.

Red Lion Foods donates all its post-tax profits generated by selling food through supermarkets like Tesco, Sainsbury’s, Morrisons, Waitrose and the Co-op to service charities such as SSAFA, Help the Heroes, Scotty’s Little Soldiers. Andrew Gidden, founder of Red Lion Foods, expressed his thanks to the Forces for all their work and to the public for buying Red Lion Foods so that more funds can be given to Service charities.

Servicemen and women, such as Sergeant Bob Jones from the Welsh Guards, Sergeant Jed Arthur, an Air Despatcher and Pilot Officer Dan Haworth who attended the match had obtained their tickets through Tickets for Troops. This organisation manages the generous donations from members of the public and organisations and gives tickets for spectacular events to our soldiers, sailors and our airmen and women. Samantha Cameron, wife of the Prime Minister, is one of Tickets for Troops ambassadors.



Alan Lamb, CEO of Rugby for Heroes - a charity set up by the rugby community to help injured service men and women - was also at the event in Cardiff, together with other members of the charity.

Representatives from Scotty’s Little Soldiers, a charity founded by Nikki Scott to provide support to children who have lost one or both parents while in the Armed Forces were also present. Nikki was awarded a Millie during the Sun’s recent ‘Millies’, co-sponsored by Red Lion Foods.

If you would like to know more about the Company and its activities, have a look at Red Lion Foods website at, or at its Facebook page, or follow it on Twitter @redlionfoods.