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Red Lion in the Press

Red Lion feeds Wootton Bassett and opens pop-up shop as the town receives its Royal honour

Red Lion Foods' pop-up shop opened at Royal Wooton Basset, Octoboer 2011

Red Lion Foods stood proud with the people of Wootton Bassett this weekend as they awaited the arrival of her Royal Highness Princess Anne to officially give the town its new name;Royal Wootton Bassett.

Red Lion is a unique food brand selling top quality products across the major UK supermarkets and has committed to giving 100% of its post-tax profits to charities and causes benefitting the armed forces and their families.

Images: Red Lion help Wootton Bassett to celebrate their Royal status.

Royal Wootton BassetRoyal Wootton BassetRoyal Wootton Basset

Red Lion sold a sweet dough bun, the Bassett Crown, made by the winner of a local baking competition, Kerry Camm, with the packaging designed by interiors guru Laurence Llewelyn Bowen.

The Bassett Crowns, which were selected by members of the council along with Red Lion’s very own chief executive Andrew Gidden, sold on the day for £1.29 each with 10p from every sale going to charity.

Thousands lined the streets as Princess Anne visited the Wiltshire town on Sunday (October 16) for its renaming. The honour was given to Wootton Bassett as repatriations have taken place for British service personnel there for the last four years.

The winning Bassett Crown was sold at Red Lion’s pop-up shop at 33 High Street and at the local Co-Op branch. The team were also at hand on Sunday to feed the masses - cooking up Red Lion bacon and sausage sandwiches for visitors around town.

There was also a wine tasting taking place at Sainsbury’s for Red Lion’s Battlefield Wines which launched last week, also raising money for the Royal British Legion.

For more information, images or interviews contact Lisa Berwin. Email:, Tel: 077 345 31447. To find out more about Red Lion visit our FAQ page or the Charities & Causes page to see which UK Armed Forces Charities we've been supporting.