Red Lion Foods News
Spectacular New Livery for 2012
Red Lion Foods has launched a spectacular new packaging design for meat products and the design will be cascaded throughout Red Lion Foods range in due course. Red Lion Foods produce a range of good quality, great-tasting foods at affordable prices - and is dedicated to helping UK Armed Forces’ charities and charitable activities.
“We changed the lion from white to red so that there was a more succinct fit with the brand name. This lion is positioned more firmly at the heart of the brand and the icon elevated so that it comes alive on pack to build a brand with clear identity and vision based on pride, passion and quality”. Natalie Chung, Creative Director at Pearlfisher
Red Lion has donated all its post-tax profit - amounting to £900K raised over 2 years - to these beneficiaries. The money has been raised through the public buying Red Lion products in preference to other brands so they can simultaneously eat well and do good.
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