Red Lion in the Press

Equipped Magazine Article

Red Lion Foods featured in Equipped Magazine.

Red Lion Foods gives 100 per cent of its post-tax profits to charity and charitable activities that support members of the armed forces; in the 18 months or so of its existence it has donated the equivalent of £50,000 a month.

The company was formed by Andrew Gidden after he read about Paul Newman's 'Newman's Own Food Company', famed for its salad dressings and sauces which have helped raise $200 million for charity.

Andrew was also inspired by a First World War recruitment poster which showed a picture of a lion and read 'answer the call. Helped by the Young Lions the Old Lion defies its foes. Enlist now.'

Although he has no military background history, he felt that he didn't do enough for the men and women who serve in our armed forces and wanted to recognise their sacrifices.

Working with a number of food producers, Red Lion Foods' cold meats, bacon, tea, tinned meat and some 30 or so other products are sold in the big supermarkets, including Tesco, Sainsbury's, Morrisons, the Co-op and Waitrose.

£100,000

The amount Red Lion Foods donated to Help for Heroes in April.

The company recently handed over £100,000 to Help for Heroes at Tedworth House, the new Personnel Recovery Centre, and it has also donated 120 Six Nations rugby tickets to Tickets for Troops. Some lucky service-men and women attended the Wales versus France match to see Wales achieve the Grand Slam.

Looking to the future, Red Lion Foods will be working with Phil Vickery, the celebrity chef, in the next couple of months as he heads to the Falkland Islands to meet some Falkland Islands' veterans.

You are also asked to pass on news of Red Lion Foods to friends and family and ask in your local supermarkets for Red Lion Foods products. Merely by buying your usual weekly food, you can make a difference to those servicemen and women who need the help of military charities.