RED LION FOODS DONATES YET MORE MONEY TO ARMED FORCES’ CHARITIES
Andrew Gidden, founder and owner of Red Lion Foods, handed out cheques amounting to £161K to a variety of Armed Forces’ charities on Saturday 15 March 2014. Over the last three years, Red Lion Foods has raised £1.3M for those heroes who, after serving their country and made sacrifices, need our continuing support.
These donations included a commitment to £25K for the ABF, The Soldiers’ Charity, £18K for Scotty’s Little Soldiers, £18K for the Royal British Legion, £100K for Help for Heroes. The event also celebrated continuing support that Red Lion Foods gives to the Gurkha Welfare Trust and the Falkland’s Veterans’ Foundation, represented by Simon Weston OBE.
The cheque presentations took place in Cardiff prior to the RBS 6-Nations match between Wales and Scotland. Red Lion Foods bought tickets for the match and gave them to Tickets for Troops to allocate to those soldiers, sailors and airmen who had applied for them. Red Lion Foods has sponsored 480 tickets for troops over the past four years. Former captain of Wales, Paul Thorburn, and another former Welsh rugby player, Huw Bennett, entertained members of the armed forces and representatives from the charities with tales from their own memorable rugby days and even a forecast of outcome of that day’s 6-Nations matches.
Andrew Gidden also announced two initiatives that he has put in place, or is in the process of putting in place, for Red Lion Foods in 2014. The first is sponsorship of Army Football through Team Army. Sport is a vital part of Service life and is used to develop fitness and teamwork. The second initiative is to help feed the performers and the public at the Royal Edinburgh Military Tattoo, in Edinburgh this August. Red Lion Foods will not only be directly supporting our armed forces personnel through these two initiatives, but will also raise their profile to encourage the public to buy Red Lion Foods so that more money can be donated to the Service charities.
Red Lion Foods raises its money by selling its branded foods through major supermarkets and looks forward to their continuing support to benefit our Service people.
If you would like to know more about the Company and its activities, have a look at Red Lion Foods website at www.redlionfoods.com, or at its Facebook page, or follow it on Twitter @redlionfoods.